Trading Walkathons For Ice Buckets, Charities Try To Hold On To Donors : Shots - Health News : NPR: "You can walk, run, bike, swim or even roll around in the mud to raise money for a cause. But some of the bigger, more established events aren't doing as well as they used to, and charities are trying to adjust.
Last year, the 30 largest walkathons and similar events raised $41 million less overall than they did the year before, according to a recent study by the Peer to Peer Professional Forum, a group for professionals who organize fundraising events."
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