What You Need to Know about Scoring and Nonprofit Engagement: "In the world of nonprofit engagement, scoring isn’t about winning (like a March Madness championship). It’s about measuring a supporter’s contributions to your organization. You might think that a supporter who makes a financial contribution is more valuable than someone who doesn’t, but how do you compare that supporter with those who are willing to volunteer many hours of their time to set up an event or someone who repeatedly signs your petitions?"
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