Why Red Nose Day Was No Ice Bucket Challenge : FundRaising Success: ""The telethon has been replaced by the individualized community experience," said Matt Waghorn, director of communications planning at Huge.
After much publicity rollout, the Red Nose Day fundraiser was a three-hour event on NBC that aimed to raise money for several poverty-focused charities through singing, dancing and pre-recorded comedic skits. The event is the first U.S. installment of a nearly 30-year-old British tradition..."
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