Nonprofit Merger Motivations—and What About the Brand? | Nonprofit Quarterly

Nonprofit Merger Motivations—and What About the Brand? | Nonprofit Quarterly: "Although nonprofit mergers are often “sold” on the basis of efficiency, these objectives can be long in coming and hard to achieve. More often, as is chronicled in Judith Alnes’ “Creating Fertile Soil for the Merger Option,” mergers are motivated by an intention to expand or improve services rather than for financial goals. In many mergers, organizations are able to broaden their range of services as well as their support base."



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