Courting young donors, experts urge focus on tangibles - Times Union: "UAlbany advancement administrators conduct one-on-one meetings with young alumni, connecting with potential donors individually to convince them to give back to the institution.
The goal, assistant director of young alumni programs Brian Rudolph said, is to instill giving habits in the recent graduates. Though the tactic is expensive, it is effective, he said.
Philanthropy experts agree that nonprofits must court young givers early, hoping millennials get in the habit of donating their time and money."
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