Donor Development and the Marriage of Quantitative and Qualitative Data | Nonprofit Quarterly: "How do qualitative and quantitative data help in your fundraising? Here are some thoughts that are less about tools and more about how information can be used to help us communicate more effectively.
From data about nonprofits themselves to the data that nonprofits use to woo donors, we have no dearth of information about the nonprofit relationship with, well, information. The road to “big data” started with the information explosion in the 1940s, and libraries, governments, companies and nonprofits have played catch-up ever since. In the past few years in particular, as web tools become increasingly accessible, data has been seen as the key to donations and impact."
'via Blog this'
No comments:
Post a Comment