The Lessons of the Philanthropy 400: Investing in Fundraising Matters in a More Competitive World - The Chronicle of Philanthropy

The Lessons of the Philanthropy 400: Investing in Fundraising Matters in a More Competitive World - The Chronicle of Philanthropy: "For instance, the American Red Cross files a single Form 990 while charities of a similar size, like the Boys & Girls Clubs of America or Ducks Unlimited, file individual Forms 990 for hundreds or thousands of affiliates. Looking at the informational tax returns in isolation provides too little insight about the financial heft of charities at a national level.

Perhaps the lesson that is most important for all in philanthropy to understand from the rankings is that the investments charities have made in professionalizing their fundraising is paying off. Competition for donors is stiff, and only those groups that invest in keeping their donors loyal can expect to keep contributions flowing steadily."



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