Does #GivingTuesday Really Work Or Is It Just Hype? : Goats and Soda : NPR: "#GivingTuesday was born four years ago to encourage people to open their wallets for a good cause. Not everyone is a fan. Some critics think #GivingTuesday clutters people's inboxes with empty fundraising appeals that provide no compelling reason to give. And they ask why the day is in December, a time when most charities see a bump in donations anyway as folks remember how nice it is to be generous (and to get a tax deduction for the current year).
On the other hand, it's hard to argue with the results. Last year alone, #GivingTuesday pulled in a whopping $46 million in charitable donations – a 63 percent increase from 2013."
'via Blog this'
No comments:
Post a Comment