The Ice Bucket Challenge Was Not Peer-to-Peer Fundraising - NonProfit PRO: "The beloved (Otis Fulton, my husband and Turnkey’s psychologist) leapt from his chair with a shocked expression on his face and social science book-of-the-day in hand. He said, “The Ice Bucket Challenge was not peer-to-peer fundraising!”
Like a cow, I chewed the bland cud of my oatmeal and blankly stared back at him.
“Don’t you see?” he said. “Peer-to-peer is a closed loop. The Ice Bucket Challenge was an open loop.”"
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