Cutting Fundraisers Doesn’t Result In Greater Efficiency - The NonProfit TimesThe NonProfit Times: "Management experts have been harping for decades that nonprofits should operate more like for-profit corporations. Well, now they are emulating many for-profit firms. They just aren’t selecting the correct organizations to replicate. Successful for-profits “sell” their way out of a recession. That means adding staff to move product and find new leads. Charities have tended to go in the opposite direction, laying-off the revenue drivers when budgets get tight instead of doubling down on those hired to generate the income.
The U.S. economy goes into recession roughly every nine years with varying lengths and depths. It’s not as if charity executives can’t see one coming and plan for it. When the higher-ups screw up, the fundraisers are the ones who either get chopped or pushed to do even more with a donor base that shrinks every day."
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