What’s the Alternative to Giving Tuesday? Community Foundation Raises $1.3M in 30-hour Event | Nonprofit Quarterly: "o determine what was and was not working in this growing phenomenon of community foundation giving days, the Knight Foundation launched a study to follow the progress and processes of 17 different community foundations that conducted giving days in fall of 2013 or spring of 2014. From that data, the Knight Foundation created its Giving Day Playbook. It also developed platforms, such as a specific community foundation giving day Facebook page, to encourage conversations between community foundations on how best to implement giving days. However, the Knight Foundation was careful not to declare such giving days a foolproof strategy, stating that their long-term effects remain to be seen.
One of those long-term effects still to be determined is the impact of the social media–driven Giving Tuesday. "
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