Corporate Philanthropy: Ally or Competitor? - NonProfit PRO: "In other words, corporations have figured out that they don’t necessarily need to partner with nonprofits to meet social responsibility goals. The stats bear this out. According to Giving in Numbers 2014, the number of companies providing pro bono service programs increased from 40 percent in 2012 to 51 percent in 2014. Ellinger cited AT&T’s “It Can Wait” distracted-driving campaign as an example. “They are doing many things a nonprofit would normally do—collecting petition signatures and pledges, distributing awareness materials, and providing programmatic tool-kits—without the nonprofit,” he explained."
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