Questionable Results at Revamped Yahoo (TechNews.com): "Yet each time a user clicks on a Site Match link, the site owner must pay Yahoo at least 10 cents. Piper Jaffray estimates the paid-inclusion program will dump $50 million to $100 million into Yahoo's coffers this year.
Yahoo says Site Match is designed to help it index Web pages hidden inside databases and other hard-to-access places. In return for payments, the sites will also get crawled more frequently by Yahoo's indexing software and be allowed to submit more information in formats Yahoo hopes will allow for smarter query-matching.
Tim Cadogan, Yahoo's vice president of search, said Yahoo is selectively offering the program for free to nonprofits with huge databases, including the Library of Congress. He added that Yahoo has a general disclosure on its Web site explaining that some sites pay to be in its index; it does not identify which ones."
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