Survey: 71% of Nonprofits Do Not Use A Single, Online Database to Manage Donor and Supporter Relationships, According to Kintera

Press Release
Survey: 71% of Nonprofits Do Not Use A Single, Online Database to Manage Donor and Supporter Relationships, According to Kintera: "Survey: 71% of Nonprofits Do Not Use A Single, Online Database to Manage Donor and Supporter Relationships, According to Kintera

SAN DIEGO--(BUSINESS WIRE)--Sept. 14, 2004--Today, nonprofits must track a variety of contact information to effectively manage online activity with regard to donors and volunteers. Yet a recent survey of the nonprofit sector finds that a majority of organizations continue to store this information in several places instead of unifying contacts into a single, online database.
Of those surveyed, 46% of the respondents reported that their organizations are using two or more databases to store donor and supporter information for online use, while 25% said they are not currently using a database for this information at all. "