The Daily Camera: Business Plus: "Ablowitz: Marketing for nonprofits
October 11, 2004
Pink ribbons. Yellow bracelets. Thin mints. Brown grocery bags printed with 'Let's Bag Hunger.'
All these symbols represent a cause, and a nonprofit organization whose mission it is to serve that cause.
Marketing is a part of our daily lives: commercials, newspaper ads, pop-ups on our computer screen, and even door-to-door advocates for candidates. Everyone is trying to persuade us to buy something, believe something, or do something, and sometimes all three. In the past, the 'm' word (marketing) wasn't acknowledged by the purist fund-raisers, who wanted to believe that all giving was self-motivated. However, even the most staunch donor advocates generally concede that marketing has its place. "
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