New fundraising motto: It's best to give and receive | csmonitor.com

New fundraising motto: It's best to give and receive | csmonitor.com: "New fundraising motto: It's best to give and receive

By G. Jeffrey MacDonald | Correspondent of The Christian Science Monitor

Six years ago, radio personality Tom Joyner was deeply concerned with dropout rates at historically black colleges. So he did what any other fundraiser in a crisis might do. He threw a party. A big party.
What's known colloquially as 'The Ultimate Party with a Purpose' - a seven-day Caribbean cruise complete with A-list entertainment from the likes of musical troupe En Vogue and comedian Sinbad - is now the Tom Joyner Foundation's top annual fundraising event, netting nearly $1 million per year for scholarships. Donors have the satisfaction of knowing they contributed to a genuinely good cause - and procured themselves an unforgettable vacation in the process."