DMNews.com | News | Article: "Nonprofits Generate Success With DR Print Ads
Dec. 13, 2004
By: Kristen Bremner
Senior Editor
kristen@dmnews.com
Direct response print ads may not seem very cutting edge in the age of multichannel marketing but several nonprofit fundraisers are using them in their direct marketing mix to gain new donors, especially during the holiday season.
One organization that sees value in direct response print advertising is City Harvest, New York, a nonprofit that obtains unused food and delivers it to 500 food programs serving the city's poor. "
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