Weekend Edition: Charities' fundraising tactics face growing scrutiny - Consumer Services - Manufacturing - Personal Finance: "Unappealing tactics
Charities face growing scrutiny for fundraising practices
By Jackie Cohen, CBS MarketWatch.com
Last Update: 4:07 PM ET Dec. 11, 2004 [ Page 1 2 ]
E-mail it Print Discuss Alert Reprint RSS
SAN FRANCISCO (CBS.MW) -- In the wake of 9/11, the telemarketer's appeal on behalf of a disabled firefighters association pulled gently on heartstrings.
The caller wasn't a fireman, but an employee of a contract fundraising firm. When asked, 'What percentage of the donation will go to the charity itself?' he politely hustled off the call and on to the next one.
Ever since big donors began factoring charities' overhead costs into giving"
No comments:
Post a Comment