E-Mail Creative: The HTML/Text Struggle

E-Mail Creative: The HTML/Text Struggle: "E-Mail Creative: The HTML/Text Struggle
� � � E-Mail Marketing

BY Jeanne Jennings | December 6, 2004
Have you experienced it yet? If not, it's only a matter of time. One ClickZ columnist touched on it in not just one but two columns back in September. I thought it was a tempest in a teapot until I met an interactive agency professional at a conference who referenced it. And just when I thought it was over, a listserv I'm active in had its liveliest debate of the year about it.
Let me lay out the issues, the counterpoints, and my thoughts. Then, I'm curious to hear what you think. Give me your perspective; I'll include your responses in a future column. "