StartupJournal | New Venture Adventures: "Some Online Marketing
Annoys Your Customers
By BOB ROSNER
One of my favorite events in Seattle was the annual Spam-carving contest. You wouldn't believe the creativity -- I saw Spam soldiers, Spam boats, Spam landscapes, Spam cars, Spam everything.
There was only one problem: It's still made out of Spam. And it's no different with its electronic cousin. The key to not adding to the problem is to only mail to people who have given their permission. I've included a series of steps below to allow you to effectively market on the Web while not putting a bunch of innocent victims knee-deep in spam. For more advice, check out 'Effective"
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