Douglas County Bank: "Last quarter, we missed earnings by a penny a share. Naturally, the media were all over it - why aren't they nearly as quick to cover the great things we're doing for our communities?'
The Donors Forum of Chicago recently convened a panel discussion on 'Media and Corporate Philanthropy' that featured a blend of media, corporate communications, and PR agency perspectives. Questions much like the one above provoked a lively give-and-take between panelists and the audience that encapsulated both the benefits of media coverage of corporate philanthropy, as well as the challenges associated with generating that coverage. "
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