HoustonChronicle.com - Firms no longer in closet during gay pride parades: "Firms no longer in closet during gay pride parades
From airlines to automakers, corporations help sponsor events
By LISA LEFF
Associated Press
SAN FRANCISCO - If it takes a queer eye to notice that the cast of Bravo cable network's Queer Eye for the Straight Guy rides in Volkswagens during New York's gay pride parade, that's just what the automaker intends.
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Similarly, Wells Fargo hopes the crowds attending San Francisco's gay pride parade get a good look at its employees singing show tunes atop the stagecoach-themed float the bank entered in its hometown event today.
Despite boycott threats from anti-gay groups, and the perception of a gay marriage backlash from the American public, corporate sponsorship of gay pride festivities held around the country in June remains strong this year, according to event organizers and advertising agencies that specialize in reaching gay consumers."
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