Cisco: Giving Back Is "Good Business"

Cisco: Giving Back Is "Good Business": "Cisco: Giving Back Is 'Good Business'
CEO John Chambers says strong corporate citizenship isn't just charity, 'it's also a critical element of a company's brand and reputation'


Cisco Systems (CSCO ) Chief Executive John Chambers is known as one of tech's most successful CEOs. So it's no surprise his capitalist drive would extend even to the topic of corporate citizenship. Chambers argues that giving back to society brings benefits that far exceed any costs -- whether it's in terms of employee morale or strengthening the bran"