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Herald.com | 08/11/2005 | Boomers still want to change the world: "Posted on Thu, Aug. 11, 2005
THE BUSINESS OF AMERICA
Boomers still want to change the world
BY ROSABETH MOSS KANTER
rkanter@hbs.edu
World, get ready! The Baby Boomers are becoming the Senior Boomers, and they want to change you again.
The generation that marched in Washington in the 1960s will soon be marching into hospitals, schools and homeless shelters seeking opportunities to serve. The activists who staffed the civil rights and women's movements four decades ago now want to eradicate diseases, transform education or alleviate global poverty.
Americans of all ages increasingly express their desire to perform some sort of service to their communities and nation. But those who came of age in the 1960s lead the charge, according to a recent survey by the MetLife Foundation and Civic Ventures."
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