PRESS RELEASE
Beyond Ties and Scarves: Three Out of Four Consumers Prefer Charitable Contributions to Traditional Holiday Gifts, According to Recent Survey: "Beyond Ties and Scarves: Three Out of Four Consumers Prefer Charitable Contributions to Traditional Holiday Gifts, According to Recent Survey
SAN DIEGO--(BUSINESS WIRE)--Dec. 12, 2005--
Survey Also Found That 57 Percent of Respondents Would Give up All Holiday Gifts This Season to Help Their Favorite Charitable Cause
Ties are out and charitable gifts are in this holiday season, according to a recent survey from Kintera(R) Inc. (NASDAQ:KNTA). The results reveal that more than three out of four consumers prefer to have a charitable contribution made in their honor rather than the usual tie or scarf this holiday season.
As the holiday shopping countdown continues, Kintera research indicates that charitable gifts may be a popular trend in gift-giving this season. Key survey findings include:
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