Why Sponsors Sponsor (Karrh On Marketing) - Ark. Business online media paper Arkansas News ebusiness biz in Arkansas: "Why Sponsors Sponsor (Karrh On Marketing)
By Jim Karrh
Arkansas Business - 12/12/05
It’s hunting season again — and it doesn’t just involve things with feathers.
Most of us on the corporate side of the ledger have gone through budgeting processes that include plans for partnerships, event support and sponsorships, and other philanthropic activities. On the other side, leaders of not-for-profits have been planning ways of securing corporate partnerships in an increasingly competitive fundraising environment.
In this column, I’d like to share one marketer’s ideas and biases as well as the conclusions of an interesting article on corporate philanthropy. Taken together, they might make things easier for both the hunter and hunted."
No comments:
Post a Comment