New Campaign Urges America’s 77 Million Baby Boomers to Volunteer

New Campaign Urges America’s 77 Million Baby Boomers to Volunteer: "New Campaign Urges America’s 77 Million Baby Boomers to Volunteer

'Get Involved' government campaign taps boomer’s idealism and talents

Dec. 27, 2005 - Public service announcements will begin running in January, when the first wave of baby boomers start to turn 60. Recognizing the extraordinary potential for social good among America’s 77 million baby boomers, the Corporation for National and Community Service begins a multi-year public service ad campaign that asks baby boomers to get involved in their communities."