DMA Nonprofit Federation Reviews NY Attorney Generals Report on Telemarketing

DMA Nonprofit Federation Reviews NY Attorney Generals Report on Telemarketing: "DMA Nonprofit Federation Reviews NY Attorney Generals Report on Telemarketing

December 23, 2005 – The Direct Marketing Association Nonprofit Federation (DMANF) on December 22 announced it was reviewing a just-released report from New York Attorney General Elliot Spitzer's office that attempts to measure nonprofit efficiency based on a sample of telemarketing campaigns in the state of New York. The DMANF said it was 'pleased to note that the report acknowledges there are legitimate instances where the financial efficiency of a specific campaign does not tell the full story.'

According to the report, in 2004, nonprofit organizations used telephone solicitations to collect $63.5 million for worthy causes in New York. Telephone remains a successful and efficient method for charities to raise funds and build awareness.

DMANF said it agreed with NY Attorney General Eliot Spitzer that it is incumbent upon nonprofit organizations to solicit bids in advance of contracting out with a professional fundraiser. 'However, the decision by a nonprofit to work with a professional fundraiser must be based on the specific goals and objectives, which may range from advocating, to raising funds, to building awareness, or educating the general public on important matters,' DMANF added."