Tuesday, March 28, 2006

ARTICLE: ODU study finds donors more kind to professionally run charities (The Virginian-Pilot - HamptonRoads.com/PilotOnline.com)

ARTICLE: ODU study finds donors more kind to professionally run charities (The Virginian-Pilot - HamptonRoads.com/PilotOnline.com): "ODU study finds donors more kind to professionally run charities

The Virginian-Pilot
© March 28, 2006

Professionally run nonprofits tend to attract more donations, according to a national study by an Old Dominion University professor.

The primary goal of the research, co- written by marketing and business professor John Ford, is to document the factors that motivate people to give, such as emotional and personal connections to a charity, Ford said."

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