Ryan Myers
Staff Writer
Midland Reporter-Telegram
03/28/2006
Local charities begin to embrace Internet
By Ryan Myers
Staff Writer
After the December 2005 tsunamis in South Asia many Americans saw two of their former presidents together in a TV commercial urging viewers to visit a Web site where they could make a donation by credit card to aid international relief efforts.
The simplicity of this donation collection approach, 'enter your credit card information and click enter,' has spurred large and small charities alike to embrace the Internet as a new means of soliciting donations. However the way charities utilize the Internet often is more innovative than adding a donation icon to their Web page."
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