Elisa BirnbaumApril 17, 2006
By Elisa Birnbaum
While so much of our daily lives is now conducted online, one vestige of our paper past - a remnant of fundraising days of yore - still holds strong. Direct mail, in all its varied and colourful incarnations, continues to fill our mail slots, drop to awaiting floors, and give our mail carriers backaches. Yes, in this electronic age, direct mail is holding its own. But how is it achieving this improbable feat and what lies ahead for this traditional element of direct response marketing, especially as donors become increasingly tech savvy?"