As technologies evolve and priorities shift, media nonprofits struggle to stay afloat
by Anthony Kaufman
April 11th, 2006 11:28 AM
For the moment, the door is open at New York's Association for Independent Video and Filmmakers. But inside the Hudson Street loft space, the lights are dim, the front desk is empty, and the only person in sight is Lina Srivastava, the organization's interim executive director, who was hired in February to keep the 31-year-old nonprofit on life support. 'The ultimate goal is to raise $75,000 to at least do a turnaround,' she says, citing necessary upgrades like placing resource materials online for the organization's nearly 5,000 members. And if they don't find the needed donations? 'We shut the doors,' she says. 'It's really that dire.'"