By J.G. DOMKE
SPECIAL TO THE STAR-TELEGRAM
The no-call list, spam blockers and other regulations that limit unsolicited solicitations, such as blast faxes, may be giving junk snail mail new life.
The U.S. Postal Service and the bulk-mail industry are using new technology to lower costs and improve responses to mailed solicitations for sales, memberships, sales coupons and surveys.
Instead of fading away like the horse-drawn carriage, 'snail mail' is growing. And it has advantages that those in the industry are quick to point out.
'You open it when you want to read it,' said Kathy Hinton, a sales representative at Ridgway Mailing. That gives direct mail a longer 'lifetime value' than e-mail."