Thursday, May 25, 2006

guelphmercury.com | INSIDER | Charity website aims for world record in pixels sold

guelphmercury.com | INSIDER | Charity website aims for world record in pixels sold: "Charity website aims for world record in pixels sold

TORONTO (May 25, 2006)

They're no bigger than the size of the period at the end of this sentence.

Pixels, those tiny dot units that form video images, are being sold on a Toronto-based website for a project that's part art, part charity.

The concept works as follows: Anyone who visits MillionArtists.com can buy one pixel in any colour for a minimum of $1 US through a secure online credit card payment system.

The pixel is then randomly placed by a customized software program on the website's digital pixel picture while the donor chooses which medical charity he or she wants the money to go toward."

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