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"However, according to Michael Neilson of the Association of Fundraising Professionals, the long term plan for a capital fundraising campaign is unlikely to dramatically evolve once a campaign has been launched.
'It will probably not change very much. The daily and monthly tactics might change because of both external and internal factors,' Nielson said.
Neilson commends the University on its extensive planning process for the campaign as a whole.
'The key for a capital campaign is that really much of the work is done before the campaign even begins,' he said. 'Typically, you'll see months, years of work before the capital campaign has begun. They obviously expect to make $3 billion. [Without planning] you wouldn't stand a chance of making it.'"
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