Wednesday, July 26, 2006

Lesson No. 1: Nonprofits Are Marketers

Lesson No. 1: Nonprofits Are Marketers: "oel Zimmerman, director of consulting services for Creative Direct Response, addressed a session this month at the Direct Marketing Association of Washington's annual Bridge conference on the basics of nonprofit marketing.

His point was simple: Nonprofits are, in fact, marketing agents."

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