With hard work, celebrity support and organizational savvy, the foundation has grown faster that its peers
Saturday, September 09, 2006
There were no pink ribbons at the first Susan G. Komen Foundation fundraiser. Called Toys for Boys, the 1982 event in Texas was a polo party/charity auction that gave out jumper cables as favors.
In 24 years, a mix of hard work, high-profile supporters and an effective nationwide structure has transformed Komen from a small charity founded by a Dallas socialite to one of the country's most notable disease-focused nonprofits. The group raised almost $200 million last year, about half through its signature Race for the Cure series, which should draw more than a million people nationwide this year."