From PNN
9 Important Lessons about Nonprofit Branding :: PNNOnline ::: "9 Important Lessons about Nonprofit Branding
Posted by: Michael DiFrisco on Monday, April 23, 2007
Topic Expert Opinion
Michael DiFrisco is offering more advice to PNNOnline readers wanting to know more about how to brand their nonprofit.
When my daughter became a teenager, she proclaimed, “I want the freedom to make my own mistakes.”
“Well,” my wife and I offered, “if we could show you—from our years of life experiences—how to avoid mistakes, wouldn’t that be helpful?” Being a teenager, this didn’t quite sink in, but in my experience helping nonprofit organizations develop brand strategies, maybe I can impart some lessons that I’ve learned and help you avoid some common pitfalls."
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