Site Promotes Direct Giving Over Groups - washingtonpost.com

Site Promotes Direct Giving Over Groups - washingtonpost.com: "Site Promotes Direct Giving Over Groups

By ANICK JESDANUN
The Associated Press
Monday, April 2, 2007; 3:30 PM

NEW YORK -- Ken and Kristie Sigler have sold cookbooks and football tickets to raise $16,000 for an adoption. For the final $8,700, they are appealing directly to strangers _ through a new online clearinghouse that bypasses traditional charities.

Reality Charity LLC's Web site, to be unveiled Tuesday, promises to be an eBay for fundraising. Those in need post appeals to pay off student loans, recover from a natural disaster or avoid a foreclosure. Those wishing to give respond to them directly."