Monday, September 10, 2007
Who’s the Most Charitable of Us All? Celebrities Don’t Always Make the Cut - New York Times
Who’s the Most Charitable of Us All? Celebrities Don’t Always Make the Cut - New York Times: "When a portion of a celebrity’s paycheck or time — say, that of Angelina Jolie or Bono — goes to a pet cause, the effort is inevitably lauded by celebrity news blogs and tabloids worldwide. But to The Chronicle of Philanthropy, the sober voice of the philanthropy industry, the yardstick is much higher. As celebrity involvement in charitable causes has reached new levels, the trade paper, which tracks charities, nonprofit organizations and grant seekers, has had to set ground rules for when a star’s altruism rises to the level of news."