Charities see little from marketers' pitches

Charities see little from marketers' pitches: "Even the Association of Fundraising Professionals in Arlington, Va., which has 30,000 members, takes a critical view of percentage-based fund raising.

'Anytime you see a firm taking 92 percent of the money, it raises a ton of red flags,' said Michael Nilsen, the association's director of public affairs.

The practice gives all nonprofits a black eye and erodes public trust, he says.

'In the end they are hurting not just their own reputation but the entire sector,' Nilsen said."