Charity Village®NewsWeek: Cover Story

Charity Village®NewsWeek: Cover Story: "Tackling a re-brand
Andy Levy-Ajzenkopf By Andy Levy-Ajzenkopf
June 23, 2008

Answer this question: What’s the number one soft drink company in the world? Chances are, you just answered Coca-Cola or Pepsico. And they’re No. 1 and 2 on any given month. So how did you know the answer? Simple. Brand marketing.

In principle it’s an obvious equation. The more you can get your organization’s name and cause into the public consciousness, the more impact and response you’ll have. To put it crudely, in the corporate world, the more you’re noticed (and associated as a good corporate citizen and/or brand) the more sales you’ll generate."