Direct Mail Beats Predictions, Study Finds - Philanthropy.com

Direct Mail Beats Predictions, Study Finds - Philanthropy.com: "Direct Mail Beats Predictions, Study Finds

Contrary to expections, direct mail is thriving and will probably do well for another 10 years or more, according to a survey released at a fund-raising conference presented by the Greater New York Chapter of the Association of Fundraising Professionals."