Tuesday, June 17, 2008
MinnPost - Corporate philanthropy's balancing act: charity vs. PR
MinnPost - Corporate philanthropy's balancing act: charity vs. PR: "Corporate foundations want charitable dollars to do double-duty: one is community betterment, a selfless goal; the other is public relations, a self-serving goal."
Subscribe to:
Post Comments (Atom)
1 comment:
The concerns over corporate philanthropy are off track. Take those dollars out of the picture for even one year. What would be the impact?
The lack of a strong business community is obvious enough in developing countries. Add business to the picture. Are not the jobs, dignity, and prosperity that result a benefit to society? The public relations that come from corporations giving back to society are a small price to pay. And we should be thankful.
Post a Comment