Friday, April 24, 2009

allAfrica.com: Africa: How a Sports Writer Unleashed a New Wave of Philanthropy (Page 1 of 1)

allAfrica.com: Africa: How a Sports Writer Unleashed a New Wave of Philanthropy (Page 1 of 1): "So we decided to start fundraising for the nets publicly and we were hoping to leverage that into bigger U.S. dollars and start building this constituency. It was going along okay, not great, but then we got a phone call from Rick Reilly, a writer for Sports Illustrated magazine, who has a huge following. He called and said, “I just saw this documentary on malaria and I am blown away by it. In sports we have nothing but nets – even a sports fan can figure it out.” So, we asked him to write a column about it."

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