Colleges Weigh 'Yes We Can' Approach to Fund Raising - Chronicle.com: "Rich Mintz thinks college fund raising needs serious help.
Bureaucracies are byzantine, messages leave alumni cold, and methods of delivering them are ineffective.
'Frankly,' says Mr. Mintz, a bushy-haired fund-raising consultant who once aspired to be a medieval scholar, 'I think that a lot of institutions have probably simply given up on getting anything valuable out of their alumni under 40.'"
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