onPhilanthropy: Articles: Even in Tough Times, Some Athletes Find Ways To Give Back: "Even in Tough Times, Some Athletes Find Ways To Give Back
Thursday, April 23, 2009
By: Ivan Blumberg
As the CEO of Athletes for Hope, I am in constant conversations with professional athletes who are anxious to make a lasting impact in their communities. In these turbulent times, when discretionary dollars are at an all-time premium, it's becoming increasingly important for athletes and their charitable partners to understand the many opportunities for sports philanthropy to make a difference."
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