From the Chronicle
The Future of Direct Mail: Dueling Opinions - Philanthropy.com: "The Future of Direct Mail: Dueling Opinions
Predictions that direct-mail returns will drop by up to 40 percent over the next five years have prompted a spirited debate on Frogloop, a blog about nonprofit online marketing.
Allyson Kapin, a nonprofit marketing consultant, interviewed a handful of charities, including one environmental group that has eliminated its direct mail entirely, to test theories that direct mail is about to disappear"
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