Even in tough times, nonprofits can grow: "o what can a struggling nonprofit do to make a compelling case for funding even while its benefactors are struggling, too?
First, realize that a strong and effective marketing and public relations/donor relations program can be built gradually. This is critical. Far too many nonprofits and small businesses doom themselves to fundraising Siberia because they assume they can't afford a sophisticated marketing program. Their mistake is in thinking that some organization they respect started with a huge program all at once. In truth, most begin with baby steps."
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