The NonProfit Times - The Leading Business Publication For Nonprofit Management: "You Don't Have To Send Holiday Greetings To Everyone
Database modeling and donor history deciding who will get holiday solictations
By Michele Donohue
Nonprofit direct mailers are following the Christmas carol instructions about 'making a list, checking it twice' for end-of-the-year mailings. But forget about naughty or nice - these mailers want donors."
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